The global teeth whitening products market was valued at USD17.56 billion in 2024 and is projected to reach USD 26 billion by 2034, growing at a CAGR of 4%. Growth is driven by increasing consumer focus on oral aesthetics, rising disposable income, and the growing popularity of at-home dental care solutions.
Teeth Whitening Products Market Statical Scope
| Reports Attributes | Statistics |
| Market Size in 2024 | USD 17.56 Billion |
| Market Size in 2025 | USD 18.26 Billion |
| Market Size in 2031 | USD 23.11 Billion |
| Market Size by 2034 | USD 26 Billion |
| CAGR 2025 to 2034 | 4% |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
The Teeth Whitening Products Market encompasses a range of oral care products designed to improve the aesthetic appearance of teeth by reducing discoloration, stains, and yellowing. These products employ chemical agents, abrasives, or light-activated technologies to remove surface stains or penetrate the enamel to lighten the color of teeth. The market includes both at-home teeth whitening solutions such as whitening toothpastes, gels, strips, and kits, as well as professional treatments provided by dental clinics or aesthetic centers. Growth in this market is primarily driven by increasing consumer awareness of oral aesthetics, rising disposable incomes, advancements in whitening technologies, and the influence of social media and celebrity endorsements on personal appearance standards.
Teeth Whitening Products Market Companies:
- P&G
- Colgate Palmolive
- Unilever
- Johnson & Johnson
- GSK
- Church &Dwight
- Henkel
- Lion
- Ultradent Products
- Trident Gum
- Wrigley
- Peelu
- KöR Whitening
- Hawley & Hazel Chemical
- YUNAN BAIYAO
- Beyond
- Philips
- Dentsply
- DenMat
- WOODPECKER
- LM
- Golden Eagles
- Poseida
- W&H
- NSK
- EMS
- Dentamerica
- LUSTER
- Pac-Dent
Teeth Whitening Products Market Segmentation:
By Type
- Surface Whiteners
- Bleaches
- Professionally Applied
- Consumer Applied
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
List of Table and Figure
Teeth Whitening Products Market Size By Region 2025 to 2034 (USD Billion)
| 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 | |
| North America | 7.03 | 7.36 | 7.66 | 7.65 | 8.2 | 8.07 | 7.94 | 7.99 | 8.46 | 9.12 | 9.54 |
| Asia Pacific | 4.39 | 4.48 | 4.65 | 5.11 | 5.12 | 5.7 | 6.09 | 6.56 | 7.08 | 7.4 | 7.85 |
| Europe | 4.65 | 4.65 | 4.79 | 5.12 | 5.35 | 5.39 | 5.86 | 6.2 | 6.39 | 6.55 | 6.85 |
| LAMEA | 1.49 | 1.76 | 1.89 | 1.86 | 1.87 | 2.22 | 2.33 | 2.37 | 2.1 | 1.92 | 1.75 |
Teeth Whitening Products Market Size By Type 2025 to 2034 (USD Billion)
| 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 | |
| Surface Whiteners | 9.74 | 10.01 | 10.24 | 10.89 | 11.14 | 11.57 | 11.92 | 12.61 | 13.24 | 13.52 | 14.08 |
| Bleaches | 7.82 | 8.26 | 8.76 | 8.86 | 9.4 | 9.8 | 10.3 | 10.5 | 10.79 | 11.47 | 11.92 |
Teeth Whitening Products Market Size By Application 2025 to 2034 (USD Billion)
| 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 | 2034 | |
| Professionally Applied | 10.36 | 10.9 | 11.14 | 11.51 | 12.07 | 12.66 | 13.24 | 13.55 | 14.09 | 14.81 | 15.83 |
| Consumer Applied | 7.2 | 7.36 | 7.86 | 8.24 | 8.47 | 8.71 | 8.98 | 9.56 | 9.94 | 10.18 | 10.16 |
List of Tables
- Table 1: Teeth Whitening Products Market Size by Type (Surface Whiteners, Bleaches) in the U.S., Canada, Mexico, 2024–2034
- Table 2: Teeth Whitening Products Market Size by Type (Surface Whiteners, Bleaches) in Germany, France, UK, Italy, 2024–2034
- Table 3: Teeth Whitening Products Market Size by Type (Surface Whiteners, Bleaches) in China, Japan, South Korea, India, Southeast Asia, 2024–2034
- Table 4: Teeth Whitening Products Market Size by Type (Surface Whiteners, Bleaches) in Brazil, 2024–2034
- Table 5: Teeth Whitening Products Market Size by Type (Surface Whiteners, Bleaches) in Turkey, GCC Countries, Africa, 2024–2034
- Table 6: Teeth Whitening Products Market Size by Application (Professionally Applied, Consumer Applied) in the U.S., Canada, Mexico, 2024–2034
- Table 7: Teeth Whitening Products Market Size by Application (Professionally Applied, Consumer Applied) in Germany, France, UK, Italy, 2024–2034
- Table 8: Teeth Whitening Products Market Size by Application (Professionally Applied, Consumer Applied) in China, Japan, South Korea, India, Southeast Asia, 2024–2034
- Table 9: Teeth Whitening Products Market Size by Application (Professionally Applied, Consumer Applied) in Brazil, 2024–2034
- Table 10: Teeth Whitening Products Market Size by Application (Professionally Applied, Consumer Applied) in Turkey, GCC Countries, Africa, 2024–2034
- Table 11: CAGR of Teeth Whitening Products Market by Type & Application — Country Level, 2024–2034
- Table 12: Market Share (%) of Teeth Whitening Products by Type & Application — Country Level, 2024
- Table 13: Key Market Drivers and Restraints Impact Analysis — Country Level
List of Figures
- Figure 1: Teeth Whitening Products Market Size by Type in the U.S., Canada, Mexico, 2024
- Figure 2: Teeth Whitening Products Market Size by Type in Germany, France, UK, Italy, 2024
- Figure 3: Teeth Whitening Products Market Size by Type in China, Japan, South Korea, India, Southeast Asia, 2024
- Figure 4: Teeth Whitening Products Market Size by Type in Brazil, 2024
- Figure 5: Teeth Whitening Products Market Size by Type in Turkey, GCC Countries, Africa, 2024
- Figure 6: Teeth Whitening Products Market Size by Application in the U.S., Canada, Mexico, 2024
- Figure 7: Teeth Whitening Products Market Size by Application in Germany, France, UK, Italy, 2024
- Figure 8: Teeth Whitening Products Market Size by Application in China, Japan, South Korea, India, Southeast Asia, 2024
- Figure 9: Teeth Whitening Products Market Size by Application in Brazil, 2024
- Figure 10: Teeth Whitening Products Market Size by Application in Turkey, GCC Countries, Africa, 2024
- Figure 11: Country-wise Market Share (%) of Teeth Whitening Products by Type, 2024
- Figure 12: Country-wise Market Share (%) of Teeth Whitening Products by Application, 2024
- Figure 13: Growth Trend of Teeth Whitening Products Market by Type — Country Level, 2024–2034
- Figure 14: Growth Trend of Teeth Whitening Products Market by Application — Country Level, 2024–2034
- Figure 15: Regional Contribution to Global Teeth Whitening Products Market — Country Level, 2024
Kesiya Chacko is an accomplished market research professional with over 4+ years of experience in the healthcare industry, known for delivering actionable insights and strategic analysis that empower healthcare organizations to navigate complex, rapidly evolving markets.
Kesiya began her research career with Precedence Research, where she built a strong foundation in pharmaceutical and healthcare market analysis. Today, she plays an integral role at Towards Healthcare, contributing to in-depth, client-centric research initiatives. She also brings her expertise to Statifacts, supporting broader research functions with a focus on cross-sector healthcare trends and data interpretation.
Her commitment to high-quality analysis, combined with a strong grasp of regulatory and market dynamics, makes her a trusted contributor to healthcare firms seeking future-ready, data-backed decisions. Kesiya’s work spans the analysis of industry trends, competitive benchmarking, and evaluation of regulatory and innovation-driven shifts.
Kesiya began her research career with Precedence Research, where she built a strong foundation in pharmaceutical and healthcare market analysis. Today, she plays an integral role at Towards Healthcare, contributing to in-depth, client-centric research initiatives. She also brings her expertise to Statifacts, supporting broader research functions with a focus on cross-sector healthcare trends and data interpretation.
Her commitment to high-quality analysis, combined with a strong grasp of regulatory and market dynamics, makes her a trusted contributor to healthcare firms seeking future-ready, data-backed decisions. Kesiya’s work spans the analysis of industry trends, competitive benchmarking, and evaluation of regulatory and innovation-driven shifts.
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